Hampton Suites

Website & Branding

Year: 2017


Art Direction, Graphic Design, Logo, Branding Guidelines, Web Design, Web Development

Hampton Suites is a company that manages luxury serviced apartments in the Richmond area of London. This company is in turn run by a parent company called Sun Hotel that owns and manages a number of similar operations in the London area. The visual identity for Hampton started from square one, with initial work being done to establish a logo design and colour palette to convey a feel of a luxury brand. From there some core branding guidelines were created that then informed the next phase of the project; a fully functional website that showcases the stunning condition of the available suites, their features, as well as the ability to book rooms. For this functionality a custom-built WordPress-based website was tied into a third-party application called Little Hotelier, from which bookings for the suites were taken. The site also features an extensive gallery of images of the suites, as well as additional information about nearby amenities and attractions.