mc consulting

Donor Decision Deck

Year: 2024

Art Direction, Graphic Design, Icon Design, Packaging Design, Pre-Press

Decision Science is a practice set up by =mc consulting, one of Europe’s longest established consulting firms working with charities, INGOs and public bodies. Having worked with Decision Science from the very start of their launch in 2019 with all aspects of the branding, web presence and various informational materials, we engaged with the client in one of their most ambitious projects to date which was a year in the making — the Donor Decision Deck. Taking principles of decision science and aiming to apply them to a series of strategy cards that fundraisers and other professionals in the arts and culture fields could use to plan out which methods of decision science they could apply to their fundraising projects, we worked with client in all aspects of this production including offer advise for usage, how to group cards and of course, the full design package to bring these cards from concept to reality. Printed in high quality in an oversized playing card size, the full deck of 73 cards comes with an attractive, durable outer box as well as pairs up with an external website — which we also developed and built — so that those lucky owners of the deck can log into for additional resources, case studies and more.