Branding Pitch

Year: 2017

Art Direction, Graphic Design, Artworking, Layout, Pre-Press

JJD Works was brought onto this project by an Asian marketing agency to create a new look for a bank merger that was overall part of a massive pitch to their client… the bank themselves. The challenge was to merge two existing brands into one brand and present a new updated image for the merged company, and in turn retaining awareness of the hierarchy between the two brands. For this project numerous deliverables were designed and constructed, including mockups of adverts, banners and flags, as well as layout grids for creating further print materials, usage of logos and sizing. All of these elements were then compiled into a detailed 24 page pitch document outlining purpose, imagery, graphic elements and production proposals.