London Print Room

Website & Branding

Year: 2017-2018

Web Design, Web Development, eCommerce, SEO, Optimisation, Branding

London Print Room is a new online web-to-print venture started by another client, Apple Capital Print Management. The aim was to create an online print portal for new and existing customers where printing can be ordered by choosing a product, uploading artwork and then making payment on the site. From there the printed product would be sent to customers with free delivery. This new company required building of the brand from the ground up, starting with initial branding involving logo design, branding guides and various printed stationery and promotional pieces.

After the initial branding materials were produced, the main project was designing and constructing a full eCommerce site with robust backend using WooCommerce to handle all the print products on the site, all of which have a wide array of variables which effect the overall price, including quantity, stock thickness, colours, sides, finishes and more. These prices also display on each product’s page by way of a pricing matrix. Documentation was provided to the client’s employees to outline the process of creating new products and their variables. There was also the task of setting an AJAX-based file upload interface which connects files uploaded to the orders that they were placed with.

Finally, the site was tied into the Stripe payment gateway for securely handling customer credit/debit card payments.