Dasz Instruments

Website & Branding

Year: 2016-2018


Web Design, Web Development, SEO, Optimisation, Branding

Dasz Instruments Ltd. is a Vancouver-based company that builds and develops forward-thinking electronic music instruments. Its flagship product is ALEX, a modular composition and performance instrument that is one-of-a-kind. Over the last two years work has been done expanding the Dasz brand, including print materials, branding guidelines and other projects. However, their main calling card to the world is www.dasz.com which is a website that mainly provides information about their ALEX product in a modular, stacked layout. The site has gone through numerous stages as development for the product moves along with the intention of moving into full retail in the near future, allowing customers to pre-order products, and purchase them through an online store. The current site provides the core information while plans for future expansion are being drawn up behind the scenes.