Dasz Instruments

Website & Branding

Year: 2016-2018

Web Design, Web Development, SEO, Optimisation, Branding

Dasz Instruments Ltd. was a Vancouver-based company that built and developed forward-thinking electronic music instruments. Its flagship product was ALEX, a modular composition and performance instrument that was one-of-a-kind. Working with Dasz, done the company’s brand was expanded to include print materials, branding guidelines and other projects. However, their main calling card to the world was their website that mainly provided information about their ALEX product in a modular, stacked layout. The site went through numerous stages as development for the product moves along with the intention of moving into full retail in the near future, allowing customers to pre-order products, and purchase them through an online store.