Backcountry Brewing

Promo Design

Year: 2017-2018

Art Direction, Graphic Design, Artworking, Layout, Pre-Press

Backcountry Brewing is a new contender in British Columbia’s vibrant small brewing industry. Since their inception in 2017 they have taken off and haven’t looked back; with press coverage in numerous major news outlets, brewing magazines and other media, as well as sweeping up a number of a number of brewing awards, including “Rookie Of The Year” in the BC Beer Awards. Having worked with founders on numerous projects over the years, JJD Works constructed their website backcountrybrewing.com as well as handled art direction and design for brewery events, advertisements and other promotion. Since 2017 many promotional campaigns have been created for in-house brewery events, usually including posters and social media graphics for platforms such as Facebook, Instagram, Twitter and ticket sale sites such as Eventbrite. In addition to that advertisements have been created for publications local to the area as well as in-house graphics for signage and menus.